The website is the online presence of Hurlingham Waterfront, a luxury residential development located in London, United Kingdom. The website provides comprehensive information about the development, including floor plans, features and amenities, and location. Visitors can also take a virtual tour of the properties and explore the surrounding area through a collection of stunning photographs. The website is well-designed and user-friendly, making it easy for potential buyers to navigate and find the information they need.
I was tasked with creating a website that incorporates imagery, videos, and a strong brand to effectively communicate a message. To achieve this, I began by carefully selecting and curating a range of high-quality visual assets that would complement the content of the website. I made sure that the images and videos used were not only visually appealing but also relevant and informative, helping to reinforce the key messages being communicated. To maintain a strong brand identity, I used consistent colours, typography, and graphic elements throughout the website. This helped to create a cohesive look and feel that would be instantly recognisable to visitors. I paid close attention to the layout and structure of the website, ensuring that it was easy to navigate and intuitive to use.
In addition to creating a visually engaging website, you also prioritized the user experience. You made sure that the website was optimized for different devices and screen sizes, and that it loaded quickly and smoothly. You also made use of interactive features, such as animations and hover effects, to make the website feel dynamic and engaging. Overall, the design approach was focused on creating a website that not only looks great but also effectively communicates the message and values of the brand. The use of imagery, videos, and a strong brand identity all played important roles in achieving this goal.