Undertaking an in-house project, I collaborated closely with Sectorlight's Head of Digital and Head Creative Officer to lead the redesign of the agency's website. The process involved iterative design rounds with input from the entire design team, ensuring a holistic approach. Crucially, working closely with developers, we implemented dynamic movements and animations integral to the site's impact.
Off the back of this website redesign, we extended our efforts into core brand work that seamlessly rolled out across various social platforms we manage. A key focus was breaking down and highlighting the core areas Sectorlight wanted to showcase to potential clients. This strategic emphasis, coupled with a cohesive design, ensures the website not only serves as a portfolio but also as an immersive experience reflecting the agency's innovative spirit. This project stands as a testament to the successful convergence of design, creativity, and technology in crafting a distinctive digital identity.
